Upstream USA / Only You Know You
When looking to find contraception, many patients feel judged or pressured by their provider’s preconceived notions and biases. But only you know you, and only you understand your unique needs.
Upstream USA is a nonprofit organization that helps patients find better contraceptive care. This campaign celebrates individuality while reminding everyone that contraception isn’t one-size-fits-all. Our campaign website offers advice for talking openly with providers. This campaign ran across TikTok, YouTube, Instagram, transit, and out-of-home placements.
Role: Executive Creative Director
Creative Director/Art: Jim Antonellis
Senior Art Director: Lane Beachler
Copywriter: Amy Flanagan
Director of Video and Motion: Taylor Toole
Integrated Producer: Julia Rod
Photographer: OJ Slaughter