Constant Contact: The Rebrand
For the first time in 10+ years, Constant Contact gave its brand identity a makeover. In partnership with Deutsch New York, we landed on a new and improved logo mark.
Our Creative Team further refined the logo, developed an illustration style, created visual components we dubbed “DNA”, chose a new font, new colors, and created a new brand voice—all brought to life in a robust brand guide and landing page where we revealed our new look to the world. By refreshing everything from the brand look to the brand voice, we elevated Constant Contact from a slowly declining brand to seeing a 22% lift over average target each day for actual leads.
Rebrand Landing Page
We outlined our new brand identity with a landing page that walked the user through the journey from the old logo to new, sharing the thinking behind our new colors, font, style, and brand voice. That landing page led to our new Constant Contact front of site experience.
And of course, we revamped the Constant Contact website.
Our social presence was updated to reflect the new brand look and tone of voice.
Role: Creative Director
Creatives: Jim Antonellis, Lydia Abend, Hayley Barry, Menar Irwin, John Grillo, Jim Malloy, Taylor Toole, Ryan Lewis
