Public Adult Education of MA: Live to Learn
Adult Community Learning Services of MA (ACLS) is the voice of the Public Adult Education system in Massachusetts, making it possible for anyone to pursue an education and develop their professional capabilities. But the lack of a strong brand kept the public from recognizing the unique value that public adult education brings.
Our answer? Create a unique, elevated, and aspirational brand for Public Adult Education in Massachusetts. Then tell the stories of Massachusetts residents who experienced positive change through Public Adult Education of MA. This integrated campaign included Billboards, Transit Ads, TV, Social Video, Digital, and a campaign landing page. The campaign has generated over 59k pageviews with more than 53k total sessions and 46.5k total new users.
Role: Executive Creative Director
Creative Director, Art: Jim Antonellis
Design Lead, Branding: Frankie Salvatore
Campaign Art Direction: Maureen Gawron
Senior Copywriter: Ted Ryan