Office of Problem Gambling / Let’s Talk Risk
As gaming and betting becomes mainstream for younger audiences with apps like Roblox, kids can find themselves in tough situations because they didn’t understand the risks.
Let’s Talk Risk is a digital and physical toolkit that provides tools to help parents talk to their kids about gambling. Created for youth ages 10-13, it offers games designed to spark healthy conversation. And to make this educational experience fun, we created a custom hip-hop song and video featuring an animated character named Jack, a boy who warns youth and parents of the risks of gambling.
Role: Executive Creative Director
Creative Director, Art: Jim Antonellis
Design Lead, Branding: Frankie Salvatore
Senior Art Director: Lane Beachler
Senior Copywriter: Ted Ryan
Producer: Julia Rod
Music: CB Sonics
Animation: Black Math