Massachusetts Office of Travel and Tourism: Take a Moment
Everyone deserves to take a moment to escape the daily grind, break out of their routine, and experience something new, so we invited travelers to take a moment for themselves in Massachusetts. This integrated campaign includes Broadcast TV, Connected TV, Radio, Website, OOH, Digital Ads, Social Media Ads, Taxi Tops, an 18-story-high video billboard in Times Square featuring Massachusetts moments, and an Augmented Reality Instagram filter, inviting you to explore and take in the immersive sights and sounds of the state.
Role: Executive Creative Director, Copywriter
Director of Video and Motion: Taylor Toole
Creative Director, Art: Jim Antonellis
Senior Art Director: Mackenzie Waldron
Copywriter: Kerry Lynch
Designer: Wilfford Ortiz
Integrated Producer: Julia Rod
Integrated Producer: Hillary O’Rourke