ForHealth Consulting
As part of UMass Chan Medical School, Commonwealth Medicine had developed a strong reputation as a great partner for healthcare consulting. But they had a tough time communicating who they are outside of their inner circle of clients.
Our solution: a new name and identity that put their purpose front and center. Key to the success of the project was the decision to root their logo and visual identity in familiar elements of the UMass Chan Medical School Brand, reimagined to become differentiating within the consulting business landscape.
