Massachusetts Office of Travel and Tourism / For Us All
In 2023, amid a divisive political climate, the "Massachusetts for Us All" campaign welcomed people to a state that values inclusivity. The campaign made it crystal clear that Massachusetts is a state where differences are embraced. Our goal was to let people know that they can come to Massachusetts to grow a family, to start a business, to grow a business, and to live a life with the fullness of opportunity that they deserve.
“Massachusetts For Us All,” ran from June 2023 to September 2023 in Texas, Florida, New York, and New England, promoting Massachusetts as a welcoming and safe place for all. The campaign resulted in 1.6 million impressions and 12,000 website visits.
Role: Executive Creative Director, Copywriter
Creative Director, Art: Jim Antonellis
