Constant Contact: Power On
To help small businesses during the Covid-19 crisis, we created Power On: a program with resources and guidance from entrepreneurs and experts. Our Power Hour Pro virtual event series featured notable entrepreneurs like Bobby Berk and Kevin O’Leary. The Power On Portal was our website full of advice, tools, and support. We filmed small business owners sharing ways to power on. Then, we shared the top lessons Constant Contact customers learned in 2020.
Through this campaign, we drove more than 58 million social media impressions, 6+ million views of our Power On video content, over 304k unique visits to our Power On Portal, and over 1,000 new sign-ups for our online marketing products.
“Well, first off let me say that I am thrilled that your company cares so much about our businesses to take the time to uplift us with encouragement from Kevin O’Leary and Bobby Berk and more. Thank you!!!”
“Love Tamika, but truly to hear her share about her struggles as a small business owner was huge. It was so real. And then the ideas she shared about pivoting in her business when Covid hit was interesting. I love that she has built a team and relies on the team - each one doing their part. Thank you Tamika and Constant Contact. Well done!”
Role: Creative Director
Art Director: Hayley Barry, Jim Malloy
Senior Copywriter: Lydia Abend, John Grillo
Senior Manager, Design: Jim Antonellis