Bostonians aren't the type to beat around the bush—we're known for our direct attitude and love a little wit and sarcasm. So when we partnered with the City of Boston on a campaign to inform Bostonians about an incredible benefit they need to take advantage of, we knew we had to infuse some of that Boston attitude into the work.
"Get Your Pass in Gear" is a campaign to encourage Bostonians to take advantage of the Boston Bikes Pass, an amazing benefit offered to all Boston residents that provides heavily discounted membership for Boston’s public bike-share program, Boston Bluebikes. The program provides $5 annual membership for income-eligible Boston residents and $60 annual membership for Boston residents who are new to the Bluebikes system. The campaign includes billboards in prominent high-volume commuter locations, as well as digital placements in and around public transportation.
Role: Executive Creative Director
ACD, Art: Amanda Bauhan
ACD, Copy: George Sloan
Sr. Designer: Julia Govoni
