988 / Always There
Feelings can strike at any time. But the help you need is easy to find. In fact, it’s always there, around the clock—wherever and whenever you need it. This campaign places 988 in real-life situations to remind people that the 988 Lifeline is always there to help, no matter what.
Role: Executive Creative Director, Copywriter
Creative Director, Art: Jim Antonellis
Senior Copywriter: Ted Ryan
Senior Art Director: Lane Beachler, Maureen Gawron
Photographer: OJ Slaughter
Producer: Julia Rod